Why We Need to Cycle More

Or

Jeven's Paradox

Will buying and driving a Prius help save the world? If you think the answer is yes, think again:

Jevons Paradox from Peter Smith on Vimeo.

The more we become efficient, the more resources we are trying to conserve are used. (Yes, my brother Dan and I rented a Prius for our trip to Arizona - next time perhaps we'll go by train, or bus.)

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An open road with almost no traffic. More video/photos on the upcoming century ride later this summer.